The trillion-hour attention economy (and where the Apple Car fits in)

It’s greater than only a automotive, in fact, and when Apple does finally start to promote the car it’s spending billions to develop, we’ll discover the way forward for transport is as completely different as the way forward for cell phones turned out to be with iPhone.

It’s not about autos, it’s about consideration

What’s at stake is human consideration. Give it some thought. A Morgan Stanley group of analysts, together with famous Apple analyst Katy Huberty, estimates that by 2040 the time people spend inside vehicles will attain 1.2 trillion hours a 12 months, up from 600 billion at this time. (There’s some evidence this may be an underestimate.)

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