Steven Spielberg shoots down Carl's Jr.'s "SpielBurgers"

Steven Spielberg thinks that the sliders from Carl’s Jr. are “lovely excellent,” however he is not glad the short meals chain attempted to make use of his identify to drum up some exposure for his or her “SpielBurgers.” The famed director posted a video to Amblin Leisure’s Twitter account pronouncing that he’s going to no longer permit it. 

On Sunday, Carl’s Jr. introduced that it was once converting the identify of its charbroiled sliders to “SpielBurgers” in honor of upcoming film “In a position Participant One,” which hits theaters Thursday, or even admitted, “Spielberg hasn’t signed off but, however we think he is cool with it.”

However the director isn’t cool with it in any respect.  

“It has just lately come to my consideration that Carl’s Jr. desires to rename their charbroiled sliders ‘SpielBurgers’ and they are lovely excellent, however I am passing,” Spielberg stated in a selfie video video. “Stop and desist. You’ll be able to’t do it — sorry, guys.”

Carl’s Jr. was once flattered that Spielberg stated the burgers had been “lovely excellent,” and tweeted, “OMG Spielberg likes our Charbroiled Sliders.”

Now not in a position to give up, Carl’s Jr. attempted to ship its “SpielBurgers” to Amblin Leisure, however was once booted off the valuables. 

SpielBurgers don’t seem to be in reality a menu merchandise at Carl’s Jr. A consultant instructed The Hollywood Reporter, “This was once a social stunt from the logo to take a look at and get the eye of Spielberg and his group to rejoice the release of ‘In a position Participant One.'”

It looks as if they had been a hit. 

© 2018 CBS Interactive Inc. All Rights Reserved.

Leave a Reply

Your email address will not be published. Required fields are marked *