Home / Tech News / Uber Eats’ new group ordering tool could boost its appeal for business lunches

Uber Eats’ new group ordering tool could boost its appeal for business lunches

Uber Eats is in the end bringing workforce ordering to its meals supply platform, permitting pals or paintings colleagues to take person duty for opting for their very own dish as a part of a bigger order.

Whilst this may end up common amongst its tens of thousands and thousands of shopper customers, Uber has additionally been pushing its meals supply carrier within the industry realm, and this must end up to be a in particular large draw for workforce ordering. Certainly, Uber Eats for Industry introduced closing 12 months to assist corporations arrange their staff’ meals spend from a central dashboard, however it doesn’t come with a facility for teams of staff hanging orders jointly.

In relation to the way it works, the order instigator hits the Get started Staff Order button on a menu, after which stocks a hyperlink with whomever they wish to be a part of the meal. Every person then chooses their dish (they may be able to handiest order from the similar eating place), and the one who initiated the order then completes the checkout.

Above: Staff ordering in Uber Eats

However there may be a minimum of another reason why workforce ordering is a notable addition to Uber Eats’ armory, and that pertains to closing aggressive.

Aggressive

As Uber struggles to chop losses throughout its industry, Uber Eats represents its quickest rising unit, with gross sales rising 64% prior to now 12 months and a buyer base of smartly over 90 million lively customers. However, because the pronouncing is going, it’s essential for Uber to stay alongside of the Joneses — workforce ordering is already a staple a part of rival products and services.

Postmates introduced a equivalent workforce ordering characteristic only a few months in the past, whilst DoorDash has enabled this for years. Grubhub has a equivalent characteristic in particular for companies, which even permits each and every consumer to pay one after the other.

Certainly, this is one characteristic this is sorely lacking from Uber Eats’ new workforce ordering characteristic — the power to pay one after the other would were a significant boon. However this is one thing we will most likely be expecting sooner or later.

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