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Tiger Woods delivered Masters ratings for CBS, despite early start time

Sunday’s ultimate spherical on the Masters was once as dramatic because it was once early. Tiger Woods gained his first main in 11 years, and but the entire suspense was once wrapped up by way of the center of the afternoon, due to a climate forecast that moved up the beginning of the spherical by way of a couple of hours, with threesomes going off the primary and 10th tees.

The end result for CBS, which televised the event, was once a combined bag. The entire TV rankings had been down from remaining yr, however taking into consideration the time slot — hundreds of thousands fewer persons are looking at TV Sunday morning than within the overdue afternoon or night time, when the event is normally made up our minds — the Woods bump was once nonetheless tough.

CBS reported a median in a single day score of seven.7 with a 21 proportion in metered-market families, which means fewer than 8 % of TV families had been looking at the protection, however greater than 20 % of families looking at TV on the time had been tuned into the Masters. The printed peaked at a 12.1 score from 2:15-2:30 p.m., when Woods, who was once within the ultimate staff, was once taking part in the 18th hollow.

CBS’s 2018 Masters protection, which stretched overdue into Sunday afternoon, delivered an eight.7/18 proportion as Patrick Reed outdueled Rickie Fowler and Jordan Spieth for the fairway jacket. That broadcast peaked at 11.zero. That score represented an 18 % bounce over 2017′s 7.6 score, which was once down 17 % from 2016.

The highest 5 markets for Sunday’s protection had been:

Greenville-Spartanburg-Asheville, N.C. (13.eight/27)

Minneapolis (13.2/38)

Citadel Myers, Fla. (13.zero/29)

West Palm Seashore, Fla. (12.five/27)

Jacksonville, Fla. (11.2/25)

Sunday’s spherical, consistent with CBS, was once additionally the highest-rated morning golfing telecast going again for the 34 years that Nielsen knowledge is to be had. Morning telecasts surround any match beginning earlier than midday, which contains golfing declares of the British Open and Ryder Cup.

Woods’s go back to prominence bodes neatly for any community within the golfing trade. There was once now not a bounty to be made in promoting gross sales Sunday for CBS — the majority of advertisements had been offered earlier than it was once transparent Woods can be in rivalry — however shifting ahead and probably for subsequent yr’s Masters, the community can promote advertisements at charges that price-in Woods’s anticipated rivalry and The usa’s passion in him.

Learn extra from The Put up:

Tiger Woods completes a Masterpiece of a comeback

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