Rackspace on Thursday introduced it is obtaining RelationEdge, a Salesforce consulting spouse that can upload SaaS experience to Rackspace’s IT-as-a-Carrier portfolio. Phrases of the deal weren’t disclosed.
RelationEdge, based in 2013 in San Diego, California, is a privately held corporate that is helping companies leverage Salesforce era, make stronger their industry processes and use virtual advertising to make stronger buyer engagement.
RelationEdge has places of work in a dozen towns throughout america, 125 workers, and it’s winning. Underneath Rackspace’s possession, RelationEdge will stay its logo and present management, running with important independence.
Gerard Brossard, EVP and common supervisor of Rackspace Utility Services and products, mentioned the purchase got here based on buyer call for.
“Undertaking and midmarket firms are an increasing number of deploying SaaS programs to beef up industry processes throughout many departments, from gross sales and advertising to customer support, operations, HR, and finance,” he mentioned in a observation. “Those programs are tough, but in addition advanced to enforce and dear to repeatedly stay up-to-date.”
Since privatizing in 2016, Rackspace has pivoted clear of competing as a cloud supplier and has as an alternative centered extra squarely on buyer make stronger products and services.