Home / Sports / Nike signs basketball star Zion Williamson to its Jordan brand

Nike signs basketball star Zion Williamson to its Jordan brand

FILE PHOTO: Jul 14, 2019; Las Vegas, NV, USA; New Orleans Pelicans ahead Zion Williamson (1) sits at the sidelines ahead of the beginning of an NBA Summer season League recreation in opposition to the Memphis Grizzlies at Thomas & Mack Middle. Obligatory Credit score: Stephen R. Sylvanie-USA TODAY Sports activities – 13046559

(Reuters) – Nike Inc (NKE.N) has signed Zion Williamson, the No. 1 NBA draft pick out and emerging basketball megastar, to its Jordan logo, the sports wear maker mentioned on Tuesday.

Williamson is the reigning faculty basketball participant of the yr and ruled in his handiest season at Duke College.

The New Orleans Pelicans signed Williamson after profitable the primary general pick out within the Nationwide Basketball Affiliation draft lottery.

The 6-foot-7-inch ahead used to be eager about a social media hurricane previous this yr after a Nike sneaker he used to be dressed in break up in part all over a recreation inflicting him to endure a light sprain.

Nike’s Jordan Logo, named after basketball icon Michael Jordan, already counts large title basketball avid gamers corresponding to Russell Westbrook, Carmelo Anthony and Chris Paul in its roster.

“He is an very important a part of the brand new ability that may lend a hand lead the logo into the longer term,” mentioned Jordan, five-time NBA Maximum Precious Participant. (swoo.sh/2Z6Tf2H)

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