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Mozilla is rebranding Firefox and wants your opinion

Mozilla is rebranding Firefox. The corporate is looking for comments at the new glance, which can attempt to duvet the quite a lot of Firefox choices.

For most of the people, Firefox refers to a browser, however the corporate desires the logo to surround the entire quite a lot of apps and products and services that the Firefox circle of relatives of web merchandise duvet, “from simple screenshotting and document sharing to cutting edge techniques to get admission to the web the use of voice and digital truth.” The fox with a flaming tail “doesn’t be offering sufficient design equipment to constitute this whole product circle of relatives,” Mozilla believes.

As an alternative of recoloring the brand and dissecting the fox, the corporate desires to start out from scratch. That stated, the title “Firefox” is staying, so Mozilla doesn’t have that a lot wiggle room.

A group of Mozilla product and emblem designers has get a hold of two choices:

The primary icon is the Firefox masterbrand icon, an umbrella underneath which the entire product strains will reside. Mozilla hopes that is what customers will at some point bring to mind after they pay attention the phrase “Firefox.”

The following strains, so as, are as follows: common function browser icons (together with Developer Version and Nightly colours), singularly-focused browser icons (Firefox Center of attention and Firefox Truth), and after all new programs and products and services (the 5 icons within the closing two strains).

The 2 design device are meant to “include the entire Firefox merchandise within the pipeline and the ones nonetheless within the minds of our Rising Applied sciences staff.” Mozilla is looking customers for comments, identical to when it remodeled the Mozilla emblem.

To be transparent, that implies Mozilla isn’t crowdsourcing the solution, isn’t asking customers to vote, and isn’t asking at no cost design submissions. The corporate is just requesting customers to remark what they suspect at the announcement weblog put up.

Sooner than you remark, alternatively, you must learn this caution:

Excessive caveat: Even though the goods and initiatives are actual, those design techniques are nonetheless a piece of fiction. Icons aren’t ultimate. Every particular person icon will go through a number of rounds of refinement, or might alternate solely, between now and their respective product launches. Our focal point at this level is at the device.

Mozilla remains to be exploring typography, graphic patterns, movement, naming, occasions, partnerships, and different parts of the device. A last device might be rolled out “over the following few months,” in keeping with person comments, formal person checking out, and “our product wisdom and design sensibilities.”

Mozilla says it’ll be the use of those standards to judge the paintings:

  • Do those two techniques nonetheless really feel like Firefox?
  • How visually cohesive is every of them? Does every dangle in combination?
  • Can the design good judgment of those techniques stretch to include new merchandise one day?
  • Do those techniques make stronger the velocity, protection, reliability, wit, and innovation that Firefox stands for?
  • Do those techniques recommend our place as a tech corporate that places folks over benefit?

For my part, I’m suffering with the primary query for each designs. However perhaps that’s as a result of I handiest noticed the proposals a couple of days in the past — I suppose the second may develop on me.

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