Home / Entertainment / More brands cut ties with Lori Loughlin's daughter Olivia Jade

More brands cut ties with Lori Loughlin's daughter Olivia Jade

Olivia Jade Giannulli is beginning to really feel the backlash over her oldsters’ alleged involvement within the large school admissions scandal. Amid a flurry of grievance and #boycottsephora tweets, Sephora is finishing its dating with Giannulli — the 19-year-old social media influencer whose oldsters, actress Lori Loughlin and fashion designer Mossimo Giannulli, allegedly paid $500,000 in bribes to get her and her sister designated as recruits to the USC team crew, even supposing neither lady ever rowed team.

Olivia Jade it sounds as if capitalized on her enjoy at USC with subsidized posts for quite a lot of manufacturers. She additionally labored with good looks store Sephora on a lot of events to advertise its merchandise, attend occasions and collaborate at the Olivia Jade x Sephora Assortment Bronze & Light up Palette.

Olivia Jade - Sephora
Olivia Jade Giannulli attends the Sephora Assortment #Lipstories release on Dec. 12, 2017, in Los Angeles.


Sephora put out a observation Thursday saying the tip of the partnership. “After cautious overview of latest trends, we’ve got made the verdict to finish the Sephora Assortment partnership with Olivia Jade, efficient instantly,” a Sephora spokesperson instructed CBS Information.

The $28 Olivia Jade palette with Sephora used to be introduced in December 2018; it used to be restocked in January 2019 after promoting out.

“I wish to say an enormous thanks to my subscribers for believing in me and making it conceivable for me to find a way to create one of these stunning palette with Sephora Assortment,” Giannulli stated within the description of the palette — which is now not to be had — on Sephora’s website online. “This has been one of these dream of mine and with out all of you, it might have by no means took place. Thanks for permitting this to be my fact. I’m hoping to peer all of you sparkling to the Gods. Love you perpetually.”

Giannulli has additionally been subsidized through numerous different firms, together with TRESemmé, Princess Polly, Smile Direct Membership, Amazon High Scholar, Clinique, Lulus, Windsor, Dolce & Gabbana Good looks, Conair, Boohoo and Smashbox Cosmetics.

“Lulus has no longer labored with Olivia Jade since August 2018 and we haven’t any plans to take action sooner or later.” Colleen Wintry weather, co-founder and CEO of Lulus, instructed CBS Information.

“TRESemmé is now not operating with Olivia Jade Giannulli,” a TRESemmé spokesperson instructed CBS Information.

Clinique and Smashbox are each owned through The Estée Lauder Corporations. “The Estée Lauder Corporations’ manufacturers haven’t any present campaigns with Olivia Jade and no plans to paintings together with her sooner or later,” a spokesperson instructed CBS Information. 

CBS Information has reached out to the opposite manufacturers for remark about whether or not the ones industry relationships proceed, and can replace this tale accordingly.

In a now-viral video on her YouTube channel, which Giannulli posted final August, she stated, “I do need the enjoy of, like, sport days, partying. I do not actually care about faculty, as you guys all know.” She has additionally stated that she handiest went to university as a result of her oldsters sought after her to.

Giannulli remains to be enrolled at USC. “We now have showed that each Olivia Giannulli and Isabella Giannulli nonetheless are enrolled,” a USC spokesperson instructed CBS Information. “USC is undertaking a case-by-case overview for present scholars and graduates that can be attached to the scheme alleged through the federal government and can make knowledgeable selections as the ones opinions are finished.”

Loughlin and her husband are some of the dozens of rich oldsters accused within the scheme that prosecutors stated lasted just about a decade. Loughlin, referred to as Aunt Becky at the TV sitcom “Complete Space,” used to be launched on $1 million bond hours after she used to be taken into FBI custody in Los Angeles Wednesday. She gave the impression in federal courtroom on conspiracy fees Wednesday afternoon.


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