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Lyft’s new users skew younger than Uber’s

Now not most effective is Lyft gaining on its larger rival Uber, that expansion is pushed by means of younger other people, consistent with new information.

Just about 78 % of people that downloaded Lyft within the final six months are below 34 years outdated, consistent with SimilarWeb information that appears at app installs from Google Play. When compared, 66 % of Uber’s app installations had been from other people 18-34. Correspondingly, 22 % of Lyft customers are 35 or older in comparison to about 34 % of Uber customers.

In fact, Uber has extra customers general so absolutely the choice of customers in the more youthful age staff is most probably upper for Uber. However typically, having a more youthful consumer base is crucial indication of long term expansion.

And Lyft’s day by day energetic usership additionally has been rising. In a dimension that most effective comprises Lyft and Uber — now not their smaller competitors Juno, By means of and Get — Lyft had grown to 40 % of the marketplace proportion in April, consistent with SimilarWeb. That’s in keeping with a declare the Lyft CFO made previous this week that the corporate has 35 % of U.S. ride-sharing marketplace proportion.

SimilarWeb does now not have day by day energetic consumer numbers by means of age staff.

2nd Measure, an organization that analyzes billions of greenbacks price of anonymized debit and bank card purchases, had extra conservative estimates. In April, Lyft had 26.2 % of U.S. marketplace proportion, in comparison to Uber’s 71 %.

Some caveats: Obtain and usership information don’t essentially imply gross sales. Additionally, iOS customers don’t seem to be integrated on this dataset so we’re extrapolating U.S. use from Android consumer habits.

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