The Hong Kong authorities has attempted however didn’t safe lend a hand from any of the worldwide public family members companies it has approached to salvage the monetary hub’s tarnished recognition, as anti-government protests persisted to wreak havoc months into its inner most political disaster in many years.
Hong Kong chief Carrie Lam advised a gaggle of industrial other folks within the town in overdue August that the federal government had approached 8 international PR corporations to lend a hand it relaunch Hong Kong, however 4 “in an instant declined as a result of that may be a detriment to their recognition to beef up the Hong Kong authorities now,” in keeping with a transcript of her speech revealed by way of Reuters closing week. Two extra declined later, she mentioned.
Now, apparently that every one have grew to become down the federal government’s invitation of bids. In a reaction to the Dad or mum’s enquiry, the Hong Kong authorities’s knowledge services and products division mentioned: “The citation workout lapsed as no bid used to be gained by way of the shut of the citation duration.”
The federal government mentioned it “has no rapid plan to habits a procurement workout of a equivalent nature. In keeping with a replica of the federal government temporary carried by way of the Holmes File, a PR business e-newsletter, the federal government used to be mindful that the continued protests have raised issues over Hong Kong’s recognition “as a world industry and monetary hub with a strong setting underpinned by way of the guideline of regulation” and the protection for industry travellers and vacationers.
The report mentioned the federal government used to be searching for recommendation to “deal with damaging perceptions in key markets in a foreign country to care for self assurance in Hong Kong” and to “underscore the strengths and attributes that differentiate Hong Kong from different towns within the area.” It additionally sought after recommendation on learn how to “carry out the good fortune of ‘one nation, two methods’” coverage – below which Hong Kong has been dominated below China after its handover of sovereignty from Britain in 1997.
The report referred to as for “an preliminary overview of Hong Kong’s symbol in a foreign country” following the wave of protests that began in June, at the side of a proposed PR technique to deal with the disaster. The marketing campaign sought to focus on “industry individuals, buyers, marketers, politicians and high-income recreational and industry travellers” from Asia-Pacific, Europe and North The usa. The submission duration resulted in overdue August.
3 global PR companies that reportedly grew to become down the federal government contacted by way of the Dad or mum had now not spoke back to emailed enquiries by way of overdue on Monday.
Public family members professionals advised the Dad or mum they weren’t shocked that the federal government used to be grew to become downbecause it’s broadly reviled by way of huge numbers of Hong Kong voters for its reaction to the protests.
The wave of demonstrations over a debatable extradition invoice began in June however have since morphed right into a broader anti-government marketing campaign searching for democratic reforms.
PR campaigns are no need until concrete movements are taken by way of the federal government to handle public calls for, mentioned Andy Ho, a veteran public family members marketing consultant and a PR adviser to the manager government from 2006 to 2012.
Towards any such background, Ho mentioned a contemporary Hong Kong authorities commercial positioned in global newspapers in early September used to be useless. The commercial mentioned: “What you learn, see, listen – or “percentage” on social media – is only one piece of a fancy social, financial and political jigsaw puzzle. This is a puzzle that we can remedy on our personal.”
“However right here we’re, within the 15th week [of protests], we will be able to’t see a lot of a capability to unravel [the puzzle],” mentioned Ho. “You watch TV and notice rise up police, tear fuel, metro stations final, airport lockdown … That is having a fully reverse impact.”