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Via Ludwig Hurtado
Luxurious model logo Gucci is coming underneath fireplace for promoting Sikh turbans at Nordstrom.
Critics say that promoting the turbans, which price nearly $800 every, is cultural appropriation, in particular as a result of the ones sporting them as clothier equipment received’t admire their deep non secular importance.
“The turban isn’t just a manner accent to monetize, however a spiritual article of religion that tens of millions of Sikhs world wide view as sacred,” the Sikh Coalition, an advocacy group, stated in a commentary to NBC Information.
The turban, or dastaar, is a headpiece worn by means of Sikh other folks to be able to determine themselves as contributors in their religion.
Gucci first gained public complaint for the turbans in February 2018 when it used them in a runway display all through Milan Style Week.
Gucci’s use of the non secular headpiece isn’t the emblem’s first racist controversy. Previous this 12 months, it stopped promoting a wool sweater that used to be paying homage to photographs of “blackface” after the sweater and logo have been ridiculed on social media.
Gucci issued an apology for the sweater, pronouncing it “deeply apologizes for the offense brought about,” including that the emblem used to be “absolutely dedicated to expanding range during our group and turning this incident into a formidable studying second for the Gucci group and past.”
Reached by means of e-mail, Gucci’s mum or dad corporate, Kering, deferred touch upon the most recent controversy to Gucci. Gucci has no longer answered to an NBC Information request for remark.
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