61st Grammy Awards – Display – Los Angeles, California, U.S., February 10, 2019 – Ricky Martin and Camila Cabello carry out. Image taken February 10, 2019. REUTERS/Mike Blake
LOS ANGELES (Reuters) – The U.S. tv target audience for Sunday’s Grammy Awards display on CBS rose somewhat, to 19.nine million audience, Nielsen rankings information confirmed on Monday.
That used to be simply forward of the 19.eight million tv audience who tuned in remaining 12 months for the absolute best honors within the U.S. track business.
Sunday’s Three-1/2-hour display, hosted by way of R&B singer Alicia Keys, noticed nation singer Kacey Musgraves take house the album of the 12 months Grammy for “Golden Hour,” in addition to a leap forward for rap track and a powerful appearing by way of ladies.
Many thousands and thousands extra watched a part of the display, CBS stated, or interacted on social media. Mentioning social media analytics platform Netbase, CBS stated the display used to be probably the most social TV tournament up to now two years, with extra social impressions at the day of the development than the Tremendous Bowl remaining week.
Regardless of the absence of many stars, together with rapper Infantile Gambino whose searing “That is The united states” gained each file and track of the 12 months, maximum reviewers discovered the Grammys telecast an growth on earlier years.
Leisure Weekly referred to as it a “prime power display” whilst Slate.com stated a lot of the display used to be “extra relaxing, if frequently oddball, and lots of the award selections much less infuriating than standard.”
One of the crucial most-talked-about moments got here from Woman Gaga, who took house two Grammys, and a Motown medley carried out by way of Jennifer Lopez.
Hollywood business newsletter Selection stated Gaga’s glam rock model of her “A Megastar is Born” ballad “Shallow” used to be “some of the night’s few duds.” However Leisure Weekly appreciated what it referred to as her “starving new model” of the track.
Many audience on social media attacked the selection of Lopez, who has Puerto Rican heritage, because the singer of Motown hits in the beginning made well-known by way of African-American artists within the 1960s and 1970s.
Reporting by way of Jill Serjeant and Lisa Richwine; enhancing by way of Jonathan Oatis and Leslie Adler