A glance again on the 2001 movie reminds us that it doesn’t subject how folks have interaction with tradition, pop or in a different way, so long as they get one thing out of it.
Ghost Global is a cultural cornerstone for those who got here of age across the time of its 2001 unlock. Terry Zwigoff’s movie adaptation of Daniel Clowes’ seminal graphic novel captured the essence of a era, and offered audiences to Scarlett Johansson two years earlier than Misplaced In Translation made her a celebrity. Now a bona fide cult vintage – with an Academy Award nomination and Criterion Assortment unlock besides – it’s referred to as a key textual content of disaffected early-2000s formative years tradition.
However Ghost Global has better importance that affects a broader swathe of the inhabitants. Along with a tale of post-high-school malaise, it’s quietly some of the smartest movies ever made about how we devour and appraise popular culture.
Ghost Global tells the sardonic story of Enid (Thora Birch) and Rebecca (Johansson), contemporary highschool grads staring down the barrel of the adult-life gun. Enid has to take a summer season artwork magnificence to finish her degree, whilst Rebecca leaps into discovering paintings and flats – however each spend their downtime wandering round looking at washed-up weirdos. One such weirdo is Seymour (Steve Buscemi), a collector of vintage blues data, with whom Enid paperwork a shocking connection. Those 3 characters leap off one any other, falling out and in of friendship, main as much as an accurately morose climax.
Popular culture is in every single place on this film. In the first actual scene, the digicam friends throughout the home windows of Enid’s neighbours as they watch their more than a few TV presentations of selection, earlier than selecting Enid herself, dancing alongside to a Bollywood videotape. From there, the film’s popular culture sprawls and sprawls – nevertheless it’s no longer the mainstream geekdom of Funko Pops and Comedian-Cons.
Ghost Global is smeared with a patina of drained, unpleasant, late-’90s Americana; shopper tradition long past to seed. Enid and Rebecca’s highschool commencement is subsidized by means of Tropicana, Hostess, and Dunkin’ Donuts. Lengthy-lens photographs compress complete town blocks’ price of ageing mom-&-pop retail outlets and chain shops to the purpose of oversaturation. Enid wears a “Raptor” T-shirt that might simply be off-brand Jurassic Park merch. We talk over with comedian retail outlets. A film theater. A Blockbuster. And everybody within the film has some connection to tune, whether or not it’s Enid’s fascination with punk and Bollywood, Seymour’s devotion to blues, or nunchuck-wielding Doug’s (Dave Sheridan) fondness for steel. You’d be hard-pressed to discover a five-minute stretch of the movie with out prominently-placed manufacturers – most definitely pale from years of daylight.
Predictably, Ghost Global’s characters use popular culture as a number one way of conversation. They have interaction thru references to tradition, even forsaking actual lifestyles in its favour. Enid and Seymour bond over a document she buys at his storage sale, whilst Seymour himself has constructed a whole social circle round document accumulating. Fed on by means of their subculture, Seymour and pals talk about data as though they have been an important issues on earth. However even supposing Seymour is the primary to confess how unhappy his obsession should appear, when he begins relationship he’s virtually primally repulsed by means of clashing tastes in tune. In Ghost Global, identification is outlined by means of the tradition you devour – or in Rebecca’s extra self-consciously “grownup” case, the tradition you don’t.
A key component in Ghost Global’s multilayered method this is the revival and appropriation of ageing imagery. Early on, Enid and Rebecca dine in a “unfashionable” ’50s-style diner whose jukebox performs completely ’90s pop, redubbing their curly-coiffed waiter after Bizarre Al – himself identified for reappropriating and parodying tune. Pat Healy’s edgelord comedian artist dismisses Enid’s apparel – “clearly a 1977 authentic punk rock glance,” in step with Enid – as a pose. Seymour witnesses a blues legend play a reside set… as an opener for s****y “original” bro band BluesHammer.
Right through Ghost Global, the tectonic layers of the previous resurface and merge with the fresh, forming a messy sludge of invention and exploitation. It is price including that blues itself originated in African-American tradition, but the entire movie’s blues enthusiasts (in conjunction with BluesHammer) are white. Hell, two of them – Buscemi and David Pass – have been later forged because the stereotypical “white voices” in Boots Riley’s Sorry To Hassle You. You aren’t getting a lot whiter than the ones guys, and their casting suits completely in Ghost Global’s carnival of appropriation.
The clearest case of all this comes along a treatise at the price of artwork. Enid’s observational cartoons move unappreciated by means of her artwork trainer (Illeana Douglas), who dismisses them as “low artwork” subsequent to her classmates’ extra self-important items. But if Enid discovers a discontinued, racist fast-food chain mascot in Seymour’s condo, and brings it in as a discovered object, she straight away features her trainer’s recognize. Nonetheless, it is an excessive amount of for different group of workers, who order it taken down from a faculty exhibition. There are lots of attitudes at play right here – more than a few characters see attention-grabbing tackiness, profound observation, or frightening obscenity – and all are considered seriously thru Zwigoff’s lens.
Is any artwork really “worthy?” It is all simply stuff, in spite of everything. Possibly the existing theme of Ghost Global is that tradition bears most effective the price one puts in it. Enid and Rebecca each have interaction in snarky, “ironic” cultural intake – Enid with some measure of grievance, Rebecca with shallow dismissal. Seymour adores his blues data to the purpose of obsession, whilst his pals use their collections as standing symbols. Aspect characters surely love subject matter for which the protagonists have most effective scorn. And all of those practices are seemed down upon by means of one personality or any other. However Clowes and Zwigoff have such transparent affection for everybody of their film that every method turns out similarly legitimate. What distinction does it make how folks have interaction with tradition so long as they get one thing out of it?
Daniel Clowes claims to have meant Ghost Global’s eye on late-’90s popular culture as a solution to The Catcher within the Rye’s view of the ’50s. However some distance from Holden Caulfield’s cynicism, the movie model of Ghost Global specifically feels in love with the total breadth of the pop-cultural rainbow, in all its good looks and tackiness, its clever observation and lizard-brain leisure. Is there a “proper” approach to devour tradition? After all no longer. However someplace inside Ghost Global, there is a approach that is best for you.