Lady Gaga is raising awareness on the stigma surrounding mental health following the apparent suicide of Canadian model and artist known as Zombie Boy. 

The pop superstar mourned her friend Rick Genest — who rose to fame as the star of Gaga’s “Born This Way” music video — on Twitter Thursday, describing his death as “beyond devastating.” He was 32.

Gaga called on her 76 million Twitter followers to help change the culture around mental illness.

In a series of tweets, she wrote: “The suicide of friend Rick Genest, Zombie Boy is beyond devastating. We have to work harder to change the culture, bring Mental Health to the forefront and erase the stigma that we can’t talk about it. If you are suffering, call a friend or family today. We must save each other.”

She challenged the ones struggling with despair to succeed in out to somebody for lend a hand and inspired everybody to test on their family members in want, noting that it most effective takes 21 days to shape a dependancy. 

“Science tells us that it takes 21 days to shape a dependancy, if you’re affected by Psychological Well being factor I beckon for nowadays to be your first day or a continuation of the paintings you’ve been doing,” she stated, including: “Succeed in out in case you’re in ache, and if you realize somebody who’s, succeed in out to them too.”

“Kindness and psychological well being aren’t one time practices. They aren’t simply to do record pieces. Q4, in partnership with @btwfoundation, I’ll discover the ability of behavior to construct cultures of kindness and wellness. Enroll to be informed extra,” she wrote.

Genest used to be discovered useless in his Montreal condo Wednesday, consistent with CBC. An company representing the style showed his demise on Fb.

Girl Gaga showed her pal, Rick Genest, aka Zombie Boy, died of an obvious suicide. He rose to reputation because the superstar of Gaga‘s “Born This Means” video. (Photograph: Felipe Dana, AP)

The heavily-inked artist used to be referred to as Zombie boy after being tattooed like a corpse throughout his frame.

On the time of his demise, he held the Guinness World Record for the most insect tattoos (176) and the most bone tattoos (139).

Gaga wore makeup in her “Born This Way” music video to mimic Genest’s tattoos. The video has over 231 million views on YouTube.

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