Mattel is liberating the Barbie Día De Los Muertos doll. (Photograph: Mattel)

Mattel is liberating the primary, collectible Day of the Useless Barbie.

Dia de los Muertos Barbie shall be to be had from, Goal and Walmart beginning Sept. 12, a Mattel spokesperson showed in an electronic mail to USA TODAY.

The doll honors the vacation that runs from Oct. 31 thru Nov. 2 by means of dressed in an elaborate headpiece embellished with monarch butterflies and shiny marigold and a velvety, floor-length, ruffled black grown decorated with center, butterfly and flower main points. Her subtle face is painted in a conventional cranium masks, which represents a deceased cherished one or an expression of herself.

The doll will retail for $75.

Dia de los Muertos, or Day of the Useless, is a three,000-year-old ritual, began by means of the Aztecs that unfold north from Mexico into the states. It’s marked with gala’s, cemetery visitation and colourful cranium face portray.

It has even long past Hollywood: Daniel Craig’s James Bond pursues a foul man thru Mexico Town all over an enormous Day of the Useless carnival in 2015’s “Spectre,” and Disney’s 2017 “Coco” unfolds at the eve of Dia de los Muertos. 

This summer time, Mattel paid homage to historical past by means of liberating Barbie dolls of civil rights activist Rosa Parks and astronaut Sally Trip. The collector dolls, which retail for $30.99 apiece, went on sale in August.

The Barbie Inspiring Girls collection has two new additions: Rosa Parks and Sally Trip. (Photograph: Mattel)

In July, the toymaker issued a limited-edition David Bowie doll. The doll is dressed as Bowie’s adjust ego Ziggy Stardust, carrying a sparkly, striped jumpsuit, daring make-up and fiery pink hair. The grownup collector’s merchandise sells for $50.

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