Apple has introduced the date of its subsequent tournament, which shall be streamed globally from Apple Park on Sept. 15, beginning at 10 a.m. PT/ 1 p.m. ET.
What is going to Apple introduce?
As of now, there’s an excessive amount of expectation surrounding this event. Will Apple use the instant to introduce the numerous merchandise it’s been anticipated to show q4, or will the display be a prelude to a 2nd “Particular Tournament”?
We don’t know the solution.
What we do know is that the corporate is lately plotting to introduce the 5G-supporting iPhone 12 within the type of 4 gadgets: two extra inexpensive five.Four- and six.1-in. iPhone 12 fashions together with two iPhone 12 Professional fashions with 6.1- and six.7-in. displays.
Apple watchers also are expecting the rollout of recent variations of the Apple Watch 6, iPad Air and the first-ever MacBook working on Apple Silicon.
There’s further hypothesis the corporate would possibly introduce over-the-ear AirPods, a sooner type of Apple TV and an all-new product known as AirTags at this streamed tournament.
No longer best this, however the corporate has a rising tale to inform relating to its services and products section, specifically round Apple TV and its increasing raft of presentations, to not point out claims of a brand new (and smaller) HomePod.
That’s so much to get via.
What’s possibly to occur?
We’ve heard more than one claims that iPhone 12 manufacturing was once not on time by way of the affect of the coronavirus. Extra just lately, we heard claims the corporate may stagger the release of new iPhone models over a longer length of time than normal, or that there may be a lengthier gap between introduction and shipping of any new devices.
However, Apple’s new iPad Air, Apple Watch and the first Mac to run Apple Silicon are also important items of news in their own right.
This has led to a split across the Apple rumor mill, with some arguing that the Sept. 15 event may not be the big iPhone launch people are expecting.
My gut feeling is that this argument feels convincing, but it is worth noting that all Apple’s previous iPhone launches have taken place at about this time of year. In fact, since 2012, iPhones were announced on September 10 (x2), 12 (x3), 7, 9 (x2), 10, and 12. September 15 is slightly later than normal (in line with claimed delays) and may be followed by a slightly longer delay until new products ship.
It’s possible the company will use this event to help it excite interest across September with new product launches and the release of new operating systems directing attention toward the introduction of its new iPhone. There’s merit in both approaches.
Apple has a new Twitter hashtag
Apple watchers had been expecting some news from Apple today, with some of the most well-known rumor reporters arguing over the likelihood (or not) of hardware news today.
In the event there has been no product (yet), though the Apple Events page was updated and a new Apple-related hashtag appeared on Twitter.
Type #appleevent on a Tweet and you will see this hashtag appear alongside a special blue Apple badge. (It may be worth observing the tag is set to expire on September 28, which may hint at either shipping dates, OS release days, or even a second launch event. Industry speculation is all over the place at this time.)
What’s in a logo?
The Apple logo seems pretty important to the company for its product launches. A glance at the company’s current events page shows a highly stylized Apple icon featuring curved lines in graduated shades of blue and the phrase “Time Flies.”
Apple has made use of stylized versions of its logo for product release events since 2018, while the mention of time is interesting, given expectation around a new Apple Watch and a new lower-priced device in the Apple Watch family.
What’s really interesting is that if you receive the invitation Apple is distributing to watch the show you gain access to an interactive AR-based experience in which the icon moves around your space only to coalesce in the numbers 9.15.
Here is how this looks in action:
Fun Apple event invite! It’s like a little scavenger hunt… pic.twitter.com/Bc51kvAbVt
— Zach Honig (@ZachHonig) September 8, 2020
Why is the development being streamed?
Apple has selected to circulation the release slightly than invite visitors based on the continued COVID-19 pandemic, the top of which isn’t but in sight as an infection charges start to upward thrust once more international. This could also be why it streamed WWDC.
What must occur subsequent?
Within the prelude to primary Apple occasions, the corporate has a dependancy of thrilling pastime by way of introducing supporting tool and services and products for brand spanking new merchandise.
With new iPads, watch, TV and different answers expected for unlock in 2020, it’s believable to be expecting a few of these is also offered by the use of a press unlock because the Sept. 12 time limit nears.
Find out how to watch the development
The development shall be streamed from the Apple Occasions web page.
This shall be to be had by the use of a appropriate browser to all platforms, and in addition at the Apple Occasions video feed on Apple TV. Apple revealed a YouTube feed for its iPhone release in 2019, however not anything in this has been printed presently.
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