In keeping with the person in the back of the billion-dollar concept.
A film concerning the author of Flamin’ Scorching Cheetos is in construction.
Selection stories Fox Searchlight and DeVon Franklin are generating Flamin’ Scorching, a movie about Richard Montanez, the person who got here up with the billion-dollar concept for Flamin’ Scorching Cheetos. Lewis Colick (Ladder 49) is writing the script. A free up date has now not been set but and no director is connected.
The tale follows Montanez’s upward thrust from running as a janitor at Frito-Lay to turning into an govt at PepsiCo and being known as the “Godfather of Multicultural Advertising.” Montanez’s concept to boost the Cheetos taste used to be impressed by way of the Mexican grilled corn dish elote, which is wearing chile.
Montanez had a couple of weeks to arrange his presentation for the brand new taste, and the remainder, as they are saying, is historical past. Flamin’ Scorching Cheetos would ultimately lend a hand flip the Frito-Lay logo right into a popular culture phenomenon.
In different film information, Labyrinth is returning to theaters for a restricted time and Netflix is adapting Darkish Horse’s Polar.
Alex Gilyadov is a contract creator for IGN. Make certain to take a look at his YouTube channel and observe him on Twitter.